Spanish Christmas Lottery Ads

Not a Spanish speaker? Have no fear, you don't need to be in order to enjoy these adverts. 

2020 - Sharing as Never Before 

This year the Spanish Christmas lottery ad travels through many topics: The flight from the countryside to the city, the reunion or love to the immigrant who longs for Spain… the 70s, the 80s, the bald man at Christmas and ... and, of course, coronavirus are the themes for the 2020 spot for ‘El Gordo’.

2019 - United by the 'Décimo'

In 2019 four separate stories celebrate the joy of giving - specifically the joy of giving a Spanish Christmas Lottery Décimo (the most popular ticket type) to somebody who deserves a slice of good fortune!

2018 - 22 More Times

The 2018 Spanish lottery commercial used the classic comedy 'Groundhog Day' for inspiration. A grumpy shopkeeper wins the lottery but is destined to repeat the same day over and over until he embraces the true spirit of Christmas.

2017 - Danielle

In 2017 the lottery ad is a story of thwarted love between a woman from Mars, and a man from Spain, reunited by their El Gordo lottery tickets. (It makes more sense when you watch it, and the subtitles will help if you're not a Spanish speaker!)

2016 - The Story Of Carmina

The advert starts with a grandmother, Carmina, believing she has won the El Gordo jackpot after mistaking a re-run of last year's results with the latest draw.

Her family, not wishing to crush her dreams, go along with it as she gathers the town to celebrate - and even stage a fake TV interview. Her son eventually decides to tell her the truth, but she stops him, and hands over her ticket for the next day's draw as they embrace. After all, what is Christmas if it's not about sharing?

2015 - Justino

The 2015 advert may be my favourite of them all. It's not easy to make a genuinely emotive advert, but the creators of this one did a fine job. 

The ad tells the story of Justino, a security guard in a warehouse who spends his night shift alone with just mannequins for company. 

The day workers have clubbed together to buy a share of an El Gordo ticket, which turns out to be a winner. Justino thinks he has missed out, only to be confronted by his co-workers, who present him with the ticket they purchased for him. The advert ends with Justino and his colleagues celebrating their good fortune together. 

Top that John Lewis.

2014 - Antonio and Manu

While a town celebrates winning El Gordo one man excludes himself from the celebrations, having been unable to buy a ticket. Forlornly he sits amongst the revellers and asks his friend, the local cafe owner, for a coffee.

He quickly asks for the bill, which comes to €21. Surprised, he asked why it's so expensive, only for his friend to smile and explain that it was €1 for the coffee, and €20 for something in a mysterious envelope, which he slides across the table to him.

Of course it's a winning ticket. 

Make Your Own El Gordo Story

On December 22nd the world-famous Spanish Christmas Lottery draw takes place, with over £2.2 billion to give away. Want to be a part of this incredible jackpot? Then we have good news for you! Lottolanders can bet on the outcome and be in with the chance of taking home your share of the El Gordo prize pool.

Head over to our El Gordo page to start betting, and discover more about the world's biggest lottery.

Last Updated: November 2020